Monday, January 24, 2011

New Small Business Concept

Most of us dream of starting a business, some of us manage to start one, but not all is enjoying the success. So what really went wrong? The traditional basic way is to get the right product, find a good location, and logically the business will bloom.

But since it's just basic, everyone else knows it, and everyone else is doing the same thing. So you have to apply another basic in business, to stand up among business and outrun your competitors. You need a new business concept.

A new concept is important to attract customers, and it will provide you the instant success if you get the right idea. Try to use what is available around you and your customers. The internet, the roads, the media. These are your tools to create the new concept.

Here's the concept of my shop, imaginary shop. Since I'm into toy collecting hobby, so I would dream of having a toy shop. I dont have to mention the basic stuff I'm selling, they're nothing new. But what I'm going to do to make this shop special?

First of all is the service I shall provide. I will create a website, all the people that share the same hobby as mine are free to use it for trading and selling purpose. To access the web, customers are required to have membership, purchase at a price or get free when they spent a certain amount at my shop. With this membership, they are qualified to enjoy member's benefit. Such as:

- Trading at the website
- Special discount at Member's day
- Free goodies
- Entitled to pick-up service ( I will explain)
- Entitled to Flea Area ( I will explain too)

So what is the pick-up service? It's basically a delivery service that I will provide. For a small fee almost equivalent to postage fee, the shop will collect the goods from the seller, and have it at the shop for the buyer to collect. Or, the seller can place the item at the shop, and the shop will delivery to the buyer. This is only available for maybe 20km radius from the shop. But if one day you have a lot of shops, this wont be a problem.

Flea Area will be a corner at my shop, and this area is available for members to sell their stuff. They can put their stuff at the shops and just leave it there, the shop will sell it for them.

So you might think that the website and flea area will create competitions to yourself. But the main purpose of this is actually to attract more customers walking into your shop. Without people walking in, you'll have no chance of selling anything.

So that's my idea of a new concept toy shop, there are many other concepts to be explored for other businesses, be creative :)

No comments:

Post a Comment